Create Your Own Substack Live Series
You Watched Me Go Live. Now I’m Showing You Everything That Happened Before I Pressed the Button
Eight women. Eight conversations. Eight days of pressing Go Live.
The Substack Live Series: Starting From Zero taught me far more than I expected - not only about hosting Substack Lives day-after-day, but about creating connection, building confidence, growing community, and turning one idea into something people wanted to come back to.
Now I’m sharing the entire process with you.
The Substack Live Series Workshop: Create Your Own is a practical 30-day workshop to help you develop, plan, promote and confidently host your own intentional Substack Live Series.
The workshop begins September 1.
Going Live is the easy part. Getting confident to go Live is where the real work happens.
When I first had the idea for Starting From Zero, I knew I wanted to create more than a collection of interviews and hope people would turn up - I wanted the series to have a clear idea behind it.
I wanted every guest to bring a different perspective while still belonging to the same world. I wanted people to recognize the series in their feed, become curious about who was coming next and feel there was a reason to return.
What I didn’t fully appreciate was how much would happen between:
“Wouldn’t it be interesting if…”
…and pressing the Go Live button.
You saw the finished result - 8 incredible women, 8 inspiring stories and 8 live conversations on Substack.
What you didn’t see was everything that happened before, during, and after each one.
✓ The concept.
✓ The guest list wish list.
✓ The outreach.
✓ The scheduling.
✓ The research.
✓ The questions.
✓ The eye-catching graphics.
✓ The promotion.
✓ The Notes.
✓ The follow-up articles.
✓ The nerves and self-doubt.
And the moment before every Live when my brain asked, What on earth am I doing? I had those moments but pressed the LIVE button anyway.
Then I did it again. And again.
Over time, it became easier - not because I stopped feeling nervous, but because I had a process I trusted. Every time I followed it, I had more evidence that I could do this.
That is the process I want to give you too.
Inside the workshop, you’ll create your own Substack Live series from idea to GO LIVE.
This is not a workshop that tells you to “just be confident,” or gives you a few generic tips and leaves you to work out the rest alone.
It is the practical, hands-on behind-the-scenes guided workshop I wish somebody had handed me before I began.
Over 30 days, I’ll take you through the process of creating a Substack Live interview process that makes sense for your publication, your community and the conversations you want to lead.
You’ll learn how to:
Develop a clear, compelling concept for your series
Decide what conversation you want to create - before you start asking who to interview
Identify guests whose stories and expertise create a cohesive series
Approach people with confidence, including people you do not know well
Prepare conversations that feel thoughtful without becoming overly rehearsed
Create a recognizable visual identity around your series
Schedule and promote each Live so people know it is happening
Use Notes, articles and follow-up content to extend each conversation beyond the Live itself
Prepare for the practical reality of hosting - before, during and after you go Live
Build confidence through a repeatable process, not pressure to be perfect
By the end of the 30 days, you will have:
A clear vision for your own Substack Live Series
A framework for choosing and inviting guests
Your guest outreach template
A practical interview preparation process
A promotional plan for your Lives
Templates and assets to make the process simpler
A system you can repeat for future conversations
The confidence to press GO LIVE before you feel completely ready
And then, we’ll go Live together.
Because eventually, the only way to learn how to press the button is to press it.
You’ll receive personalized guidance in our Q&A Session plus the resources I created while building Starting From Zero.
Alongside the 30-day workshop, you’ll receive the practical tools I used throughout the series, including:
Design templates
Interview framework
Guest outreach template
Promotional process
Article and follow-up content templates
Planning resources
What to Wear Guide
The behind-the-scenes lessons, small details and things I would do differently next time
These are the things that helped me move from an idea in my head to eight Live conversations in eight days. The actual process that worked.
This is about more than being on camera.
Yes, Starting From Zero gave me eight pieces of Live content, but, the series helped me start conversations with women I genuinely wanted to know. It created new relationships, collaborations, introductions, and ideas I could never have planned at the beginning.
It introduced my work to other communities… and introduced new people to mine.
It gave me a reason to show up consistently. It helped people see what I care about, how I think and the kind of space I am building.
And it created articles, Notes and conversations that continued long after we stopped recording.
That is why I believe a Substack Live series can be such a powerful tool when you are building a publication and community. It is not simply another way to create content.
It is a way to create connection.
This workshop is for you if…
✓ You have watched others go Live and thought, “I’d love to do that, but I wouldn’t know where to start”.
✓ You have an idea for a series but are unsure how to turn it into something cohesive and recognizable.
✓ You want to find and approach the right guests with more confidence.
✓ You want deeper relationships in your Substack world - not just a bigger subscriber number.
✓ You are hesitating because of the technology, preparation, visibility, or fear of getting it wrong.
✓ You already GO LIVE occasionally but want to create something more intentional around your conversations.
✓ You want someone to show you how they actually did it - not simply tell you what you should do.
This workshop is not for you if…
You are looking for a shortcut to thousands of subscribers, a guaranteed growth formula, or a way to go viral simply because you are using Substack Live.
I cannot promise those things. And I would not want to.
This is also not about copying Starting From Zero exactly. The point is to use the framework to create a series that feels true to you, serves your people and supports what you are building.
You do not need to wait until you feel completely confident.
One of the biggest lessons from eight consecutive Lives is that confidence does not always come before action.
Sometimes, you do the thing first - then confidence begins to catch up.
The Substack Live Series Workshop Starts September 1, 2026
THE GOOD NEWS!
If you are an Annual Member of Starting From Zero, the entire workshop is included in your membership - it also includes all other workshops, resources and design template that will be added in the coming weeks and months.
Annual Membership: $80
Annual Membership gives you an access-all-area’s pass to the workshop, plus everything else I am building and sharing inside the paid Starting From Zero community throughout the year.
That includes:
The complete Substack Live Series Workshop
Quarterly members-only workshops with special guests and experts
Private quarterly Substack Social networking sessions
My growing library of templates and practical resources
Subscriber conversations
Behind-the-scenes lessons and experiments as I build in real time
10% off a private Power Session with me when you want individual strategic support
I think of it as your access-all-areas pass to the things I am creating, testing, learning, and wishing somebody had handed me when I was starting from zero.
★ LIMITED TIME OFFER ★
Upgrade to Annual Membership by August 22, 2026 and receive a complimentary 30-minute Private Strategy Call - valued at $375.
We can use that time to work on your Live Series concept, your Substack, your business or the question currently keeping you stuck. If you have been considering Annual Membership, this is a particularly good moment to join.
For women ready to go further: Founding Membership: $500
Founding Membership includes 2 private 1:1 Strategy Sessions with me, valued at $750, to help you develop and plan what you are building.
Founding Members will also be considered for a dedicated live launch conversation in an upcoming season of The Substack Live Series: Starting From Zero, based on fit and scheduling.
If you are going to spend the next 30 days learning how to create meaningful conversations, build confidence, and show up Live, I would love to help you experience the other side of the conversation too.
You’ve seen what I created. Now I want to help you create yours...
When I began The Substack Live Series: Starting From Zero, I did not know exactly what would happen but I knew the conversations I wanted to create and I knew the women I was hoping to bring together.
8 Substack Lives later, I have a clear process, practical resources… lessons I would repeat, things I would change and details I did not know mattered until they mattered.
And now I am giving them to you.
On September 1, we will begin with your idea. You will have:
The process.
The templates.
The outreach.
The interview structure.
The promotional approach.
And a plan for pressing the button.